Product Description
Author Frank Fiore gives the reader a foundation for starting an online business. The book is divided into 5 parts. It starts with an explanation of e-commerce, what to sell, how to sell it, how to plan it and where to find the money to fund it. Then it gives the reader the basics of setting up shop on the Web, where to host it, some e-commerce Dos and Don’ts, and how to take orders and ship them. Finally, it will cover the essentials of marketing and promoting thei… More >>

This book was realy a good one. I kind of have a buisness and this tought me what and what not to do. Plus I love the Tech TV books. If you are considering opening a buisness online you should by this book. It has lots of helpful sites and talks about affiliate programs.
Rating: 5 / 5
It has many useful tips for those of you wanting to setup your own online business. Naturally, eBay is prominently mentioned. But the thrust is for a reader who wants more control over how and what she sells. Perhaps your business does not lend itself to an auction format?
Amazon gets a passing mention, mostly about its zShops. Keep in mind that since the book came out, Amazon has opened up its Marketplace. This is cheaper to sign up for, as a book seller. You can test your skills in selling here, with minimal outlay of time and money. Then, perhaps if you are successful, you might consider gravitating to zShops or your own website.
Overall, the book needs an updating.
Rating: 4 / 5
This book provided a high level approach to the nuts & bolts of an ecommerce business. I recommend this book to anyone considering the dive into ecommerce.
Rating: 4 / 5
I found this book to be very unbiased and helpful in learning how to start an on-line business. Very straight forward, with lots of great resources. The book is very specific to starting retail on-line businesses, so don’t be suprised if it does not cover your specific business plan. Great resources, easy to peruse and to find information at-a-glance. I would highly recommend it to anyone starting an on-line business…
Rating: 4 / 5
I’ll make this quick. The book has some very good ideas and tips on how to start an online business. The advice seems solid and logical, better then a few other books I’ve looked at. The main problem here is that most if not all of the links that are referenced in the book are either gone, outdated or don’t have the information that the author says will be there. Needless to say this is very problematic when trying to find say, an ISP provider or a web developer. For example, I am looking to hire a professional to create my site. I went to one of the sites that the author mentions in his book. The site is there but is nothing more than yet another developer looking for business. It was supposed to be a site where one could find an array of talent that I could contact to get information, pricing, feedback, etc., on building my site. I find myself scratching my head once again searching for the information that I originally bought the book for.
Rating: 3 / 5