Product Description
Web 2.0 has taken on buzzword status. It’s now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today’s coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can tak… More >>
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
This book is well written and useful for techies, marketers and common folk wanting to understand the 2.0 phenomenon. It also adds to an understanding of how our new president and his team used and will use the Internet to establish and maintain citizen connections.
Rating: 5 / 5
Mr. Funk gives a comprehensive overview of the web with up to date information and a socio-historical context. It’s rare to find a book of this sort that is both useful, technically sound, and fun to read. Highly recommended.
Rating: 5 / 5
I am a nontechnical reader, and I enjoyed this book for its very accessible and clear writing, for explaining what Web 2.0 is about, and for its many practical suggestions for using Web 2.0 in business.
Rating: 5 / 5
I hate it when a book comes alomg with such bold predictions, but fails to deliver anything new. Such is the case here. I could find every idea and concept simply by reading blogs and following a few thought leaders. This book serves no purpose. I suggest watching TED demos and sticking to those who are bold enough to try and predict the future. Those you try and describe how we got here or how fortune 500 companies need to get with it suck. Waste of paper and time.
Understanding new biz models? Is this a joke? The trends are just that- trends (many out of date) and technologies (again- already out of date).
Rating: 2 / 5
great intermediate level instructional guide on how to maximize profits through social media, how to create ‘sticky’ clients, and how to develop new relationships through social networking. A lot of ‘history’ of the web and how it’s evolved… most of that I skipped over, but you may like to read it.
Rating: 4 / 5